KICKSTARTER PRODUCER

Campaign Designer 2019

I designed and developed the new Lock ‘N Load games to be funded through pre-sale campaigns on Kickstarter. By analyzing the data from previous campaigns and implementing the most effective strategies going forward, they surpassed their funding goals by 450 percent. One of the strategies we used was to keep the design layout clean and simple so backers…

Another strategy was to tie the price of the pre-sale campaign to additional incentives at minimal cost to the Kickstarter participants. The result was to push the goal amounts far beyond the original target, and turned what was essentially a single transactional experience, into a fun, fast-paced event that kept our community involved and buying throughout the campaigns.

 Two examples are below.